![]() We were not thoughtful enough about aligning our pricing structure with continuous improvement of our products. Make no mistake about it: this situation was 100% our fault. Although it started out with good intentions, our free upgrade policy ultimately prevented us from delivering the best possible products to you. We ended up with several different products that did similar things, which caused confusion about which tool to use. Despite our best intentions, we found that we weren’t focusing as much as we wanted on improving our existing products. ![]() Product development and research is expensive! It turns out that if we can only earn money by releasing new products, there’s a very powerful internal incentive to only do that. Within the last few years, though, we started to realize something. ![]() Conceptually, this felt really good to us we loved the idea of acting differently than faceless corporations by giving ongoing value for free instead of charging for every little thing. One of the ways we did this was by offering free major upgrades for all of our products. When we started Topaz Labs many years ago, we tried hard to figure out ways to show this through actions instead of just words. Starting in August 2020, we will charge for product upgrades to DeNoise AI, Sharpen AI, Gigapixel AI, and Mask AI.Įvery company says that they value their customers. I have an announcement that may seem like bad news at first, but will end up being good news in the long run: I hope you’re off to a great start in 2020. Quote Hello everyone! If we haven’t already been acquainted, I’m Eric, CEO of Topaz Labs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |